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Thank you for inquiring about the Enterprise Newspaper Group.
For 36 years, the Enterprise has produced the premier business paper in the Intermountain West, with editions out each Monday. The monthly Utah County Business Journal debuted in January, 2005, with issues going to 4,400 businesses in the Provo-Orem area south of Salt Lake City. The monthly Wasatch North Business Journal debuted in July, 2005. It is now being sent to 4,300 businesses in the metro area north of Salt lake City, which includes Ogden, Davis and Weber counties. Readers of the Enterprise Newspaper Group publications are opinion leaders and company decision makers. Our readers comprise both potential client compaines and individual consumers.
Only paid subscribers receive the Enterprise on their desks each Monday morning, it is then routed around the office to approximately four additional readers. Each week 17,000-18,000 readers, including 4,000 CEOs and business owners, carefully review the local current business news and are exposed to the advertisers' messages. These are not casual readers! Readership studies indicate that 79 percent of these people read at least half the publication each week. As you consider advertising in regional B2B publications, the Enterprise is the place to be in Utah. The Utah County Business Journal and the Wasatch North Business Journal provide the same opportunity to reach corporate leaders in their areas.
One of the more successful editorial elements are our "Top or Leading" lists. These rank the premier businesses in various industries. Our readers tell us that they use and save the lists as a quick way to find the products or services that they or their companies purchase. Most lists are included in our Wasatch Front Focus sections, which are distributed in The Enterprise, Utah County Business Journal and Wasatch North Business Journal, giving advertisers maximum exposure. I have included a current list of Wasatch Front Focus sections planned for the upcoming year. Since we develop a business weekly and two monthlies, it is hard to isolate much more of an editorial calendar than the focus list provides, because we attempt to cover timely business news issue. The Focus dates are approximate, based on current news requirements.
The Enterprise Newspaper Group staff works hard to create timely and readable editorial content each publication. These efforts create a unique and powerful marketing tool for our advertising partners. The vast majority of our clients who advertise with any frequency throughout the year tell us they are very pleased with the success of their campaigns. I'm sure your organization will be no exception.
Yours Truly,
Chris Tunis
Associate Publisher
Wasatch Front Focus sections
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