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April 21, 2008
Denver furniture chain to open 82,000 sq. ft. store in Draper
By Barbara Rattle
The Enterprise
Furniture Row, a Denver-based operator of more than 330 specialty home furnishings and bedding stores, has broken ground in Draper for an approximately 82,000 square foot store that is slated to open in October.
To be located at 54 W. IKEA Way, the center will encompass four stores -- Oak Express, Bedroom Expressions, Sofa Mart and Denver Mattress Co. and will be open seven days a week.
Furniture Row already operates a similar but smaller center in St. George.
Bill McKendry marketing director, said the Draper center will "bring a unique furniture shopping experience to the area. Unlike other furnishings retailers, our centers have four specialty stores at one destination. Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines. And, best of all, they all guarantee their prices to be the lowest."
Denver Mattress is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes and retails its own private-label products, eliminating the middleman markup. Prices are said to be as much as 50 percent lower than name-brand competitors. Every mattress sold comes with a 10-year warranty.
Sofa Mart specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires and home accessories.
Oak Express carries only furnishings made from woods such as oak, cherry, maple and pine. Oak Express bills itself the largest cash buyer of wood furniture in the country.
Bedroom Expressions offers bedroom furniture.
Furniture Row offers a 200 percent price pledge guarantee. If, within 30 days of purchase, the customer finds the identical item advertised for less at another local store, Furniture Row will refund 200 percent of the difference. In addition, Furniture Row provides a variety of financing options for patrons.
One of the largest family-owned furniture retail operations in the country, Furniture Row was founded in 1974 and operates in 31 states. The firm employs approximately 2,800 people.
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